CRM Marketing Administrator

Job Location US-DE-Wilmington
Type
Full Time

Overview

The CRM Marketing Administrator will be responsible for the utilization of the customer relationship management (CRM) system, Salesforce Marketing Cloud Account Management (formerly Pardot), to identify and carry out marketing campaigns to engage prospective and existing customers with the goal of increasing awareness, retain relationships, and generate revenue.  

Responsibilities

Essential Functions

  1. Maintain and work within The Bancorp’s CRM Marketing tool (Marketing Cloud Account Management) to create and execute email campaigns, customer journeys, and identify other means of engagement to prospects and existing customers.
  2. Collaborate with the Director of Marketing to develop targeted customer messaging and segmentation strategies.
  3. Analyze CRM data and campaign performance metrics to make data-driven decisions that improve campaign effectiveness and drive business results.
  4. Implement data-driven marketing automation campaigns in Marketing Cloud Account Management and ensures data accuracy within the system.
  5. Set up and configure Salesforce and Marketing Cloud Account Management integrations to ensure data is synced between the two platforms.
  6. Program contact grading and Einstein lead scoring to better identify contacts for targeted marketing campaigns.
  7. Create and maintain dynamic data sets within Salesforce and Marketing Cloud Account Management to support targeted marketing campaigns.
  8. Monitor and report on the effectiveness of campaigns and make recommendations for improvement.
  9. Oversee and maintain the organization, updating and sharing of Marketing materials and resources for the business lines within the Salesforce platform.
  10. Stay informed with current CRM marketing trends and best practices.
  11. Provide training and support to members of the Marketing and Sales teams on the use of Marketing Cloud Account Management.
  12. Perform other duties as assigned.

Qualifications

Education/Experience Requirements

  • Bachelor’s degree in marketing, business administration, or a related field
  • Salesforce certifications (i.e. Pardot Specialist certification)
  • 3 years of CRM experience in CRM marketing, database management, or a related field

Preferred Requirements

  • Strong knowledge of CRM software tools such as Salesforce, Pardot/Marketing Cloud Account Management, Engage, High Velocity Sales and GetResponse
  • Proven experience creating and executing successful email marketing campaigns
  • Excellent written and verbal communication skills
  • Strong analytical skills and ability to use data to drive decisions
  • Ability to work collaboratively with cross-functional teams
  • Detail-oriented and highlight organized

Background & EEO Statement

Working at The Bancorp Bank, N.A. and Benefits Information: click here

Diversity & Background Screening

Diversity & Inclusion at The Bancorp Bank: click here

 

The Bancorp Bank, N.A. is an EQUAL OPPORTUNITY EMPLOYER and will not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, pregnancy, citizenship, national origin, age, disability, genetic information, veteran status or other protected category with respect to recruitment, hiring, training, promotion, and other terms and conditions of employment.

 

Employment with The Bancorp Bank, N.A. includes successfully passing a background check including credit, criminal, education, employment, OFAC, and social media background history.

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